More Information: Press Releases
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Press Releases
March 06, 2007
PRESS RELEASE
Philly Roller Girls hosting East Coast Extravaganza to benefit HERA Women’s Cancer Foundation
Philadelphia, PA -- March 6, 2007 -- The Philly Roller Girls announced today a percentage of ticket proceeds for the East
Coast Extravaganza will be donated to HERA Women’s Cancer Foundation through Team Bury the Dragon. The East Coast
Extravaganza is a large-scale flat track roller derby event featuring two full days of competition by teams from across the
nation. The event will take place March 17-18, 2007 at the Sportsplex in Feasterville, PA. Participants will include Women’s
Flat Track Derby Association (WFTDA) member leagues as well as regional rookie leagues applying for membership in the
national organization.
One rink will feature full-length, regulation bouts between travel teams from WFTDA member leagues, including the Philly
Roller Girls. The event will be sanctioned by WFTDA and travel team bouts will count toward the participating leagues’ national
rankings.
Two additional rinks will host open scrimmages and challenge bouts—half-hour bouts between home teams, special teams and
rookie leagues. The challenge bouts will adhere to WFTDA rules, with the exception of the reduced playing time. All events,
including scrimmages, will be open to the public, giving fans a chance to see up-and-coming regional derby talent as well as
seasoned veteran skaters. A complete schedule of challenge bouts and scrimmages is available online at
www.phillyrollergirls.com.
A meet and greet for press will be held both Saturday and Sunday from 1:00 - 4:00 PM. Members of the press will have an
opportunity to speak one-on-one with skaters from participating leagues on the bridge area between rinks one and two at the
designated time each day.
About the HERA Foundation and Team Bury the Dragon:
The HERA Foundation is a grassroots all-volunteer organization dedicated to raising money for Gynecological Cancer
research, awareness, and patient programs, through rock climbing events called Climb4Life. In 2005, local rock climber,
Samantha Lockwood was diagnosed with Ovarian Cancer at the age of 30. Chemotherapy left her bald but it didn’t take away
her spirit. Instead of wearing a wig or a scarf to cover up, she had a dragon tattooed on her bald head. When she went into
remission seven months later, the dragon was buried under thick curly hair. Samantha continued to rock climb while she was
in treatments, it only made sense she partner with HERA and participate in Climb4Life events. Samantha, together with friends
formed Team Bury the Dragon in 2006. The team consists of a dozen locals who are dedicated to further the HERA mission
not only through rock climbing events in the Philadelphia area but also through various concerts, auctions, parties and now the
East Coast Extravaganza. 100% of Team Bury the Dragon’s efforts go directly to the HERA Women’s Cancer Foundation. The
HERA Women's Cancer Foundation is a 5013c charitable organization. All donations are tax deductible to the full extent
allowed by law.
Each year, ovarian cancer claims the lives of more than 16,000 women, and 25,500 are diagnosed; it is the fourth leading
cause of cancer death among U.S. women. Sadly, research into ovarian cancer is woefully inadequate, lagging years behind
that of other cancers.
Ovarian cancer survivor Sean Patrick founded the HERA (Health, Empowerment, Research and Awareness) Women's Cancer
Foundation four years ago to bring much-needed attention and money to the disease. The aims of HERA are simple:
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To encourage gynecological cancer research,
- To prevent needless death by raising awareness (allowing for earlier diagnosis), and
- To fund research into a reliable early-detection method and more effective treatments
A percentage of the proceeds from tickets sales of the East Coast Extravaganza will go directly to Team Bury the Dragon for
the HERA Foundation. There will also be a raffle of items donated by local businesses within the city of Philadelphia which will
benefit the cause.
For more information on the HERA Women’s Cancer Foundation and ovarian cancer, go to: http://herafoundation.org. For
more information on Team Bury the Dragon go to: http://bittergravity.com/dragon
About the Philly Roller Girls:
Philly Roller Girls is an all-girl, skater-owned and operated roller derby league that formed in March 2005. It comprises a
diverse group of hard-working athletes with the strength and character to provide serious entertainment for fans while having
fun in the process. The league now has over 50 dedicated skaters on four teams: the Broad Street Butchers, the Heavy Metal
Hookers, the Hostile City Honeys and the Philthy Britches, plus an all-star travel team: the Liberty Belles, that will begin
interleague competition this fall. These women, along with many volunteers, have been working tirelessly to bring the sport of
women's roller derby to Philadelphia . The Philly Roller Girls are proud members of the Women's Flat Track Derby Association
(WFTDA), a group representing over 30 all-female, independent flat-track roller derby leagues throughout the United States.
About WFTDA
Founded in 2004, the WFTDA promotes and fosters the sport of women's flat track derby by facilitating the development of
athletic ability, sportswomanship, and goodwill among member leagues. The governing philosophy is "by the skaters, for the
skaters." Women skaters are primary owners, managers, and operators of each member league and of the association.
Operational tasks include setting standards for rules, seasons, and safety, and determining guidelines for the national and
international athletic competitions of member leagues. All member leagues have a voice in the decision-making process, and
agree to comply with the governing body's policies. For more information, visit www.wftda.com.
Come out to the East Coast Extravaganza at the Sportsplex in Feasterville for a fun weekend of hot roller derby action and
support an important women’s health cause!
Ticket Information-
Tickets for the event (March 17-18, 2007) are available at http://www.phillyrollergirls.com. They may also be purchased at
Crash Bang Boom (4th Street at South Street in Center City), Canvas Coffee (400 E. Girard Ave. in Fishtown), Connie Mac's
(8000 Crescent Blvd. in Pennsauken, NJ) or MOJO 13 (1706 Philadelphia Pike in Wilmington, DE ). General admission: $15
per day or $25 for a weekend pass.
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