Sponsorship Kit:
Creating Awareness & Finding Solutions
The Power of Cause-Related Marketing
Why Support HERA?
How HERA Events Meet the Challenge
Levels of Sponsorship
Exposure
Partners in Action Campaign
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Why support HERA?
A recent poll showed that 70% of women in the United States are concerned about developing ovarian cancer; however, 58% responded are unaware of the risk-reducing factors, and 47% could not name the symptoms of gynecological cancers. Nevertheless, almost all (98%) held that the United States should invest in further research.
As a sponsor of a HERA event, you have the power to directly influence purchasing decisions, maintaining a visible presence through our various sponsorship packages. And with the explosion of the women's outdoor market, it pays to remember that 68% of women prefer to buy products that support women's issues. Women also make or influence more than 80% of all consumer purchases in the United States. In addition, by 2010, two-thirds s of all private wealth will rest in their hands.
(Source: Don’t Think Pink by Johnson and Learned.)
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Climb for Life, which unites master climbers and neophytes alike, is a bombproof way to reach out to people just entering the climbing market.
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