Sponsorship Kit:
Creating Awareness & Finding Solutions
The Power of Cause-Related Marketing
Why Support HERA?
How HERA Events Meet the Challenge
Levels of Sponsorship
Exposure
Partners in Action Campaign
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Exposure
Since their inception, the HERA Foundation and Climb for Life events have received tremendous national and mainstream media coverage. This not only delivers HERA’s message to potential customers, but it increases the awareness of climbing and ovarian cancer among the general population at all levels--national, regional and local.
Climbing is a naturally intimidating sport, a foray onto cliffs and precipices where humans, by all logic, don't belong. Couple that with its image as an "extreme" sport in the mainstream media (e.g., the film Vertical Limit or car commercials), and it's little wonder that many people never consider taking it up.
Climbing, however, is and always has been accessible to everyone. In the user-friendly environment of the Climb for Life events, people of all ilks have been encouraged to climb, with many instant devotees. By showcasing the sport in a kinder, gentler environment, HERA functions as a strong public relations arm for rock climbing, especially via event photos and magazine articles, most notably those in major women's publications.
In fact, active-minded women have learned about HERA--and climbing--from myriad avenues, from such big-selling general interest publications as Prevention and Self to niche publications like Climbing and Rock and Ice, from coverage in HER Sports to a write-up on Shape's website. And on television, HERA was featured on the Jane Pauley Show, Good Morning Utah!, and major news affiliates in the Salt Lake City area, Minneapolis, Seattle and Los Angeles. Countless newspapers and newsletters around the United States have picked up the event, too.
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